The challenge: FL Entertainment (FLE) faced a classic brand architecture dilemma: despite tremendous success, the master brand lacked recognition compared to its powerhouse divisions. With Banijay and Banijay Events achieving global acclaim in content production and distribution, and Betclic making waves in gaming, the parent company remained in the shadows.

The challenge: Bensons for Beds faced a crossroads: their once-distinctive brand had become lost in a sea of competitors. Despite their heritage as sleep experts, they needed to modernise their identity, differentiate from copycats, and reclaim their leadership position in the sleep market – all while maintaining the trust they'd built with customers over decades.

The challenge: Revitalising a fading floral brand. M&S approached us to breathe new life into their flower brand. While they’ve always been known for their exceptional quality, their flowers had become an unloved corner of the Food Market.  Digging into the brand’s roots, our challenge was to lay the groundwork for a refreshed, premium identity – with the guiding principle: ‘these are not just flowers’.

The challenge: Tesco Mobile needed more than an agency – they needed brand guardians. Since their 2007 rebrand, our mission has been clear: maintain absolute consistency across their vast communication landscape while keeping the brand fresh in a fiercely competitive telecom market. But, like any brand, they needed to evolve on their journey.

The challenge: In 2024, our long-standing client M&S Food approached us with an exciting challenge. Despite huge success in the market, its core identity and in-store experience had drifted apart. They recognised the need for a creative realignment to bring harmony to their brand with a clear vision: inspire a love of food through a fresh market experience. So, we set out on a journey to create a lovingly foodie visual and verbal identity that would mark the next era of M&S Food.