Tesco Mobile

Creating consistency across a retail giant

The challenge: Tesco Mobile needed more than an agency – they needed brand guardians. Since their 2007 rebrand, our mission has been clear: maintain absolute consistency across their vast communication landscape while keeping the brand fresh in a fiercely competitive telecom market. But, like any brand, they needed to evolve on their journey.

Our approach: Making every touchpoint count

✅ All-access coverage

From in-store materials to welcome packs, staff tools to digital screens – by controlling every touchpoint, we eliminate the fragmentation that kills brand consistency.

We now had our mission – to make those moments truly unforgettable. We set about redesigning the brand from the ground up, with unforgettable underpinning everything. Every touchpoint had to exude craftsmanship, thoughtfulness, and beauty.

✅ Peak performance planning

Tackling high-pressure seasonal periods with military precision, creating promotional materials that make the latest tech and deals impossible to resist.

✅ Evolution, not revolution

Regular audits and workshops identify customer journey improvements before problems emerge, keeping Tesco Mobile ahead of the curve without losing its identity.

The solution:
Consistently excellent retail experiences

Setting rules: Created robust template systems with clear guidelines to transform communications – making consistency simple and brand errors rare.

Seasonal firepower: Deployed adaptable frameworks for promotional peaks that showcase the latest deals while maintaining brand coherence and driving sales without diluting identity.

Staff empowerment: Empowered colleagues with tools to connect with customers, turning every interaction into a brand-building moment.

Digital experience integration: Ensured digital touchpoints deliver the same punch as physical ones – creating a seamless brand experience whether customers swipe, click, or walk in.

Future-forward development: From everyday communications to their "store of the future" concept, we encouraged Tesco Mobile to innovate without losing its familiar voice.